Digital · Website · AI

Clear thinking on digital, websites and AI.

Independent, practical consulting for small, family-owned and professional services businesses. Plain English, no vendor commissions, and no more technology than you need.

Based in Sydney · Working across Australia

Services

Three things, done properly.

Most small businesses don't need more software. They need the right few tools, set up well, and a plan for using them. That is what we help with.

01

Digital

Getting the foundations right.

We look at how work actually flows through your business, then simplify it. That might mean a clearer roadmap, tidier processes, better-connected systems, or a CRM your team will actually use.

  • Digital strategy and roadmaps
  • Process review and redesign
  • Systems, integration and automation
  • CRM selection and setup
02

Website

A site that works quietly in the background.

We plan and build websites that are easy to maintain and honest about what you do. If you already have one, we can migrate it, fix it, or simply keep it running.

  • Planning, structure and content
  • Design and build
  • Migration from an existing platform
  • Hosting, security and maintenance
03

AI

Adopt AI carefully, on your terms.

AI can save real time in a small business, but only if confidentiality, accuracy and staff confidence are dealt with first. We help you choose tools, set sensible rules, and run a small pilot before committing.

  • Safe adoption planning
  • Confidentiality and usage policy
  • Vendor-independent tool selection
  • Staff training and supervised pilots

Approach

How we work.

Short stages, a written view before any commitment, and nothing built until the decision is clear.

  1. 1

    Listen

    A conversation about your business, what is frustrating, and what "better" would look like.

  2. 2

    Assess

    We review your current systems, site and ways of working, and give you a short written view of options and costs.

  3. 3

    Deliver

    We do the agreed work ourselves, or guide your team and suppliers through it — whichever suits.

  4. 4

    Settle in

    Handover, training and a check-in once things are running, so the improvements stick.

Who we work with

Businesses where trust matters more than trends.

Professional services

Accountants, lawyers, architects and advisers who need reliable systems and a considered approach to client confidentiality.

Family-owned businesses

Established businesses where technology decisions carry weight across generations.

Trades and construction

Quoting, scheduling and job management that hold up in the field, not just in the office.

Manufacturing and wholesale

Connecting orders, inventory and customer records so the same data isn't typed three times.

Owner-operated services

Clinics, studios and consultancies with a small team and no in-house IT.

About

A small consultancy, deliberately.

Jotunfjell is led by Andrew Walshe-Cutter, Senior Consultant. Andrew combines a professional project management background — including government-scale delivery — with hands-on operational experience running a family-owned trading business day to day.

That mix matters. Advice is only useful if it survives contact with a real business: its people, its suppliers, its cash flow and its week. We work in plain language, keep engagements short and defined, and would rather tell you not to buy something than sell it to you.

The name comes from the Norwegian for "giant mountain". The approach is Scandinavian in spirit: simple, well made, and built to last.

FAQ

Common questions.

How does an engagement usually work?

Most start with a short, fixed-scope assessment. From there we agree on a defined piece of work or an ongoing arrangement. You are never committed beyond the current stage.

Do you charge fixed fees or by the hour?

Fixed fees for defined projects, quoted before we begin. Advisory and support work is available on a monthly retainer or hourly, whichever you prefer.

How do you handle confidential information?

Everything you share is treated as confidential and we are happy to sign an NDA. For AI work, we advise specifically on which data should never leave your systems, and we do not use client information to train or test tools.

Do you build things, or just advise?

Both. We can deliver the work ourselves, or advise while your team or existing suppliers do the build. We will tell you which we think is the better fit.

Do you work onsite or remotely?

We are based in Sydney and happy to meet in person across the metro area. Much of the work can be done remotely, and we work with clients elsewhere in Australia that way.

How do we get started?

Send a short note about your situation using the form below. We will suggest a 30-minute call, with no obligation and no proposal until we both think it makes sense.

Contact

Start with a short note.

Tell us a little about your business and what you are trying to sort out. We reply within two business days.

By sending this form you agree to us using your details to respond to your enquiry.